PMF2 min read
Build for the user, not the roadmap
The roadmap is a business document. Users don't care about it. They care about whether the product solves their problem. They care about whether it's fast, clear, and worth comi...
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PMF2 min read
PM in a startup is a different game. Here's how to play it.
The job description is the same. The context is completely different. At a large company, product management is about navigating process. There's a structure, a roadmap cadence,...
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PMF2 min read
There are no PM secrets. Just fundamentals done well.
A decade in product and the problems are always the same. Different industries, different team sizes, different tech stacks — the surface changes. Underneath it's always some ve...
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PMF1 min read
What Traction Really Means in Early Product
Founders often report traction as a single number in a deck. But traction is not one screenshot. It is a repeated behavior pattern over time. Useful traction questions - Are use...
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PMF3 min read
Your MVP will fail. That's the point.
The point of an MVP isn't to ship a small successful product. It's to find out, as quickly and cheaply as possible, what users actually want. Most teams forget that. They build ...
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PMF4 min read
Discovery isn't a phase. It's a habit.
Most teams treat discovery as a phase. There's a kickoff, a few weeks of research, a synthesis deck, and then the team moves to build. Discovery is something you do at the start...
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PMF4 min read
Empathy isn't soft. It's how you build the right thing.
Empathy gets dismissed as a soft skill. Something for the people side of the job, irrelevant to the actual decisions about what to build. That framing is wrong twice over. First...
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PMF4 min read
Every product flop has the same root cause
Read enough product post-mortems and the same pattern starts showing up. The vocabulary changes — "ahead of its time", "wrong execution", "team didn't sell it well", "bad market...
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PMF4 min read
Strategy isn't the deck. It's the decisions you make daily.
The strategy deck is the easy part. The strategy is something else. The strategy is what the team actually does on Tuesday afternoon when nobody is looking at the deck. It's the...
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PMF4 min read
Active listening is the most underrated PM skill
PM job descriptions emphasise the speaking work. Stakeholder communication. Presentations. Influencing without authority. Pitching the roadmap. The actually-load-bearing skill i...
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PMF4 min read
Startup PM problems are resource problems. Solve for that.
Most of the things that go wrong in startup product look like complicated problems with clever solutions. They almost never are. Underneath, they're resource problems. Not enoug...
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PMF4 min read
Early-stage PM is decision-making under pressure
The job description for an early-stage PM and a late-stage PM looks the same on paper. Both define the roadmap, work with engineering, talk to users, ship product. The day-to-da...
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PMF4 min read
Your roadmap means nothing if you haven't talked to users
A roadmap that wasn't built on user evidence isn't a plan. It's a wishlist with dates on it. That sounds harsh. It's also what most roadmaps actually are. Stakeholders contribut...
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