Writing
No content strategy. Just what happened, what I think, and what I'd do.
One piece every Monday. Client work, product builds, decisions, failures. If it happened it gets written up.
Get it in your inbox →What I write about
Finding the right thing to build before wasting time building the wrong thing. From real experience — client work and my own products.
Not “AI will change everything.” Just — here’s what I actually used, here’s what happened, here’s what I’d do differently.
What moves the needle and what doesn’t. Activation, retention, conversion — from someone who’s had to care about these numbers for real.
How to ship consistently without everything falling apart. Practical stuff that actually works in lean teams.
What shipped, what the numbers say, what surprised me. Honest — not a highlight reel.
Latest
Most teams do not have a speed problem. They have a decision-latency problem. When priority changes daily, the backlog becomes a stress artifact instead of a planning tool. The ...
1 min read
Read →All writing
Most teams do not have a speed problem. They have a decision-latency problem. When priority changes daily, the backlog becomes a stress artifact instead of a planning tool. The ...
A large onboarding rewrite sounds exciting. It also hides where the gains actually come from. We split onboarding into five tiny decisions and tested them independently over two...
Founders often report traction as a single number in a deck. But traction is not one screenshot. It is a repeated behavior pattern over time. Useful traction questions - Are use...
15 minutes. No slides.
Book a 15-min call →Abdi Bedel · AI-Native Product Lead · London · Remote · 2026