PMF2 min read
Build for the user, not the roadmap
The roadmap is a business document. Users don't care about it. They care about whether the product solves their problem. They care about whether it's fast, clear, and worth comi...
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Tagged Topic
#user research
5 Dispatches
PMF4 min read
Discovery isn't a phase. It's a habit.
Most teams treat discovery as a phase. There's a kickoff, a few weeks of research, a synthesis deck, and then the team moves to build. Discovery is something you do at the start...
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PMF4 min read
Empathy isn't soft. It's how you build the right thing.
Empathy gets dismissed as a soft skill. Something for the people side of the job, irrelevant to the actual decisions about what to build. That framing is wrong twice over. First...
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PMF4 min read
Active listening is the most underrated PM skill
PM job descriptions emphasise the speaking work. Stakeholder communication. Presentations. Influencing without authority. Pitching the roadmap. The actually-load-bearing skill i...
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PMF4 min read
Your roadmap means nothing if you haven't talked to users
A roadmap that wasn't built on user evidence isn't a plan. It's a wishlist with dates on it. That sounds harsh. It's also what most roadmaps actually are. Stakeholders contribut...
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