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#product strategy

3 ARTICLES

PMFPMF & Discovery
MVPDiscovery

Your MVP will fail. That's the point.

The point of an MVP isn't to ship a small successful product. It's to find out, as quickly and cheaply as possible, what users actually want. Most teams forget that. They build ...

3 min read
PMFPMF & Discovery
PMFProduct Strategy

Every product flop has the same root cause

Read enough product post-mortems and the same pattern starts showing up. The vocabulary changes — "ahead of its time", "wrong execution", "team didn't sell it well", "bad market...

4 min read
GrowthGrowth & Metrics
MetricsGrowth

Vanity metrics feel good. They don't ship results.

Total users. Total signups. Page views. Cumulative downloads. The numbers that only ever go up. These are the metrics that show up in board decks, marketing posts, and the slide...

4 min read