Growth1 min read
Activation Lift with Small Bets
A large onboarding rewrite sounds exciting. It also hides where the gains actually come from. We split onboarding into five tiny decisions and tested them independently over two...
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4 Dispatches
Growth4 min read
SaaS pricing is a growth lever. Most teams ignore it.
Pricing is the highest-leverage thing on the product surface and the thing teams touch the least. The same team that runs ten experiments a quarter on onboarding will leave the ...
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Growth4 min read
Vanity metrics feel good. They don't ship results.
Total users. Total signups. Page views. Cumulative downloads. The numbers that only ever go up. These are the metrics that show up in board decks, marketing posts, and the slide...
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Growth4 min read
Your launch plan is a growth plan. Treat it like one.
Most launches optimise for the launch day. The press, the email, the post, the homepage refresh. The team rallies around hitting the date, the launch goes live, the first number...
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