Stack
Owned by the founding team
— Why it exists
I joined ARABII because the team had the ambition and the audience but not the operating cadence to ship a polished mobile app on a deadline. That's the gap I close.
Contract product leadership is the right framing — I owned what changed under my leadership; I didn't own the brand or the business. Both can be true.
— How it's built
Scope: cut to MVP
Walked the founding team through what to ship in v1 vs. what to defer. The result was a 60% smaller scope that hit the App Store on time.
Specs engineering could build from
Replaced the old verbal handoffs with written specs the team could read once and execute. Cut clarification cycles from days to hours.
A loop, not a checklist
Installed a weekly cadence — design → spec → build → playtest → ship — that the team kept running after I stepped back.
Cross-functional handoff
Tightened the design-to-engineering handoff so the team stopped re-deciding the same questions every sprint.
— The lesson
“When you don't own the brand, the lesson is the contribution. Cutting scope and writing better specs moved a stalled team to a shipped product. That's the receipt that matters.”