April 5, 2026 · 2 min read
Build for the user, not the roadmap
The roadmap is a plan, not a contract. When user research says change course, the product leader's job is to make that case.
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2 articles
April 5, 2026 · 2 min read
The roadmap is a plan, not a contract. When user research says change course, the product leader's job is to make that case.
Read article →March 29, 2026 · 2 min read
Nine years in product and the problems are always the same — discovery, prioritisation, and ticket quality. The shortcut always costs more than the time it saves.
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