Product Strategy
One-pager. North star, positioning, bets, constraints.
Work with me
How I
work.
Find the right thing to build. Ship it fast. Grow it. Same operating system every time.
9 years shipping B2B and B2C products across early stage and enterprise. I find the right thing to build, get teams behind it, and ship it to a number that matters. The method is the product.
Available — Barcelona · Remote · EU/UK hours
THE OPERATING SYSTEM
One method. Every engagement.
The pattern is always the same — ambiguous brief, competing priorities, unclear tickets. The operating system fixes those three things first. Everything else speeds up from there.
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Discovery before delivery. Every engagement starts with a week of discovery. Assumptions mapped, risks prioritised, success metrics defined before anyone writes a line of code. Most projects skip this. Most projects miss.
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North star first, roadmap second. I define the metric that matters before I touch the roadmap. If the team can't name the one number that moves, the roadmap is theatre.
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Ticket quality is the delivery system. AC, edge cases, QA steps — baked in from day one. Engineers ship faster when the spec leaves nothing to guess.
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AI end-to-end, not as a feature. I use AI across discovery, PRDs, ticket refinement, edge case generation, release notes, decision logs. Not because it's novel — because it's faster and better. The teams I work with learn to do the same.
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Decisions logged, not debated. Every key decision gets a one-page log — what, why, trade-offs, who signed off. The same debate never happens twice.
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Weekly cadence, async-first. Meetings are capped. Updates are written. The team ships, I unblock. No status theatre from day one.
THE ARTEFACTS
What you get on paper.
Every engagement produces the same artefact set. Not deliverables — working documents the team uses every week.
STRATEGIC
GTM Plan
Launch path. Audience, channels, pricing, success metrics.
PMF Framework
What signal looks like for your product — activation, retention, revenue triggers.
EXECUTION
Prioritised Roadmap
Impact × effort × signal strength. Debatable. Weekly review.
Ticket Quality Standard
AC, edge cases, QA steps. Applied to every ticket.
Decision Log
What, why, trade-offs, owner. Living document.
CLIENT WORK
Three ways in.
Retainer
Product Lead
Own the full loop.
I embed as your product leader. Discovery, PMF, roadmap, delivery, growth. Async-first, meeting cap, 2-month minimum.
FOR · Founders and growth teams without a product leader who need one running the show — not just advising.
Price on request
Book a call →10 days
Product Sprint
One problem. Fast.
PMF discovery, delivery reset, AI feature readiness, roadmap reset — pick one. 10 focused days, one clear output.
FOR · Teams stuck on a specific problem that needs fresh eyes and a real deadline.
Price on request
Book a call →Upwork + direct
Ad hoc
No commitment.
Audits, reviews, one-off decisions, interview prep, spec reviews. Hours tracked, billed monthly.
FOR · Founders and teams who need a sharp second opinion before committing to a retainer.
Rate on request
Book a call →FOR HIRING MANAGERS
Full-time. Contract. Remote.
Open to senior PM, Product Lead, and Head of Product roles. Full-time or long-term contract. Remote, EU/UK hours.
9 years shipping across early stage and enterprise — I know how to operate in a team, not just lead one.
Full-timeLong-term contractRemote · EU/UK hoursSalary on request
NOT A FIT
Save us both the time.
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You want ceremonies over outcomes. Stand-ups, retros, refinement — fine. But if the goal is the ritual not the result, I'm the wrong hire.
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You need a Scrum Master, not a product leader. I run product. I don't facilitate other people running it.
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You want to ship features without a learning plan. Every release should teach you something. If the roadmap is a feature factory, we'll disagree on day one.
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You need execution-only. I don't take briefs and deliver blindly. I ask why, I push back when it's wrong, and I won't ship something I think is a mistake.
Tell me what you're building.
15-minute call. No slides. I'll tell you the first thing I'd change.
Book a call →