
Abdi Bedel
How I can help
If you recognise your situation below, we’ll work well together.
Best fit
✅
Founder-led startup/SMB with a small engineering team
✅
You want a steady weekly shipping cadence
✅
Priorities change often and you need decisions that stick
✅
Releases feel messy (scope creep, QA surprises, unclear “done”)
✅
Founder is still the bottleneck for product decisions
Not a fit
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You want a Scrum Master to run ceremonies
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You need hands-on UI design
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You want someone to “just write tickets” with no strategy
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You can’t commit to priorities or make decisions
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You expect always-on availability and constant meetings
Ways to work together
Two anchor engagements — pick the one that matches your situation.
What you get
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Clear goals + success metrics
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Prioritised roadmap the team can follow
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Ticket quality standard (AC + edge cases + QA steps)
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Weekly planning + release readiness
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Stakeholder alignment (decisions that stick)
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Simple reporting: shipped / next / blocked
How we work
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8–12h/week · async-first · meeting cap
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1–2 key calls/week (planning + decisions)
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I own the “what/why” so the founder isn’t the bottleneck
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Work inside your tools (Jira/Linear/ClickUp/Notion)
Not included
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Hands-on UI design
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Engineering line management
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Customer support operations
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Always-on Slack / constant meetings
Fractional Head of Product
Delivery + Prioritisation
⭐️ Most Common
Weekly shipping, clear priorities, calm releases.
What you get
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Problem definition + success metrics
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MVP scope + non-goals (what we won’t build)
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PRD-lite + backlog to guide delivery
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Launch plan + release checklist
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Measurement plan (what we track + why)
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Post-launch iteration plan (what we fix first)
How we work
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8–12h/week · async-first · meeting cap
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Clear decision points to prevent scope spiral
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Weekly shipping cadence from week one
Not included
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Hands-on UI design
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Writing code
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Growth marketing execution
Fractional Head of Product
Idea → MVP → Launch
Go from idea to shipped MVP with measurement and an iteration plan.