Building in public
I build products in public — and share how I decide what's worth building.
6
Products in orbit
The Lab.
“Real products. Shipped in the open. Numbers and all.”
— select any orbit to read the story
— Why I build in public
The hard part is rarely making something work. It's deciding what deserves to exist, what should stay small, and what to kill before it gets expensive.
The lab is where I make that judgment visible. Each product is a bet, shipped in public, with the reasoning left on the table: what I noticed, what I chose, what broke, and what the numbers said after the launch glow wore off.
That's the through-line from client work to my own products. Nine years of engineering, product leadership, and founder-shaped decisions, now applied in the open — not to perform certainty, but to earn trust in the taste behind the work.
— Latest from the lab
what I'm thinking through
Product and business aren't two teams. Act like it.
Why product-business misalignment is a product problem, not a culture problem — and the three things that fix it.
How AI actually helps you make better product decisions
The real value of AI in product work isn't prediction or automation — it's compressing the messy middle between inputs and clear thinking.
AI won't build your product. But it will sharpen your strategy.
AI compresses the distance between messy inputs and clear thinking — and in product work, that's where the real value is.
What changes when you plug AI into your product process
AI didn't change the hard decisions — it removed the friction between having information and being able to think clearly about it.
— Currently: building Wavelength
This happens in real time on X.
The page is a snapshot. The daily stream — builds, decisions, the things that didn't work — is on X.