The lab.
I build products in public — and I share how I decide what's worth building.
“Most people build the thing that hurts most. It's almost never the thing worth building.”
— Why I build in public
[ Story — Abdi to draft. Three to four paragraphs: who he is and why he builds in public, what the lab is for (the bet), the through-line of nine years of product judgment applied in the open. Voice: builder-sharp, lands on the finding. ]
— The scoreboard
Products
4
3 live
Followers
3,047
across all products
Users
0
honest start
MRR
£0
honest start
— Latest from the lab
what I'm thinking through
Product and business aren't two teams. Act like it.
Why product-business misalignment is a product problem, not a culture problem — and the three things that fix it.
How AI actually helps you make better product decisions
The real value of AI in product work isn't prediction or automation — it's compressing the messy middle between inputs and clear thinking.
AI won't build your product. But it will sharpen your strategy.
AI compresses the distance between messy inputs and clear thinking — and in product work, that's where the real value is.
What changes when you plug AI into your product process
AI didn't change the hard decisions — it removed the friction between having information and being able to think clearly about it.
— What shipped and when
newest first
Nothing shipped in 2025.
— Coming next
- NextBuilding
Wavelength
Working-style intake and brief tool.
— Currently: building Wavelength
This happens in real time on X.
The page is a snapshot. The daily stream — builds, decisions, the things that didn't work — is on X.