The Challenge
Informa needed a versatile platform that could support rapid site migrations and improve performance.
Migrate 450+ brands across diverse departments.
Ensure the platform prioritized core web metrics and SEO.
Maintain high user experience and publishing efficiency.
I initiated stakeholder workshops to align on a shared vision, leading to a well-defined product roadmap.
Hosted workshops to align on product goals and vision.
Set up governance forums and product teams to streamline decision-making.
Introduced tools and processes to enhance cross-departmental collaboration.
My Approach
Outcomes & Impact
The platform achieved swift migrations, improved performance metrics, and delivered a streamlined user experience across brands.
Enabled the migration of 100+ sites, optimizing user experience and SEO.
Improved data collection and publishing strategies for increased revenue.
Provided stakeholders with a dynamic, scalable publishing tool.
Tools
