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Scaling the 0→1 FinTech MVP

Before: Fragmented vision and missed deadlines.
After: A repeatable shipping cadence and 2-weeks early launch.

0→1

REMOTE

FinTech

Stage

Seed-funded Startup

Team

8 Engineers, 2 Designers

My Role

Fractional Delivery Lead

Stack

Next.js, AWS, JIRA

Context

  • The startup had 4 months to launch a public beta or risk running out of runway.

  • The engineering team was talented, but context-switching 5+ times a day.

  • The founder was adding "just one more feature" to the scope every Tuesday.

The Problem

  • Shipping was erratic; 3 weeks of work often resulted in 0 items released to staging.

  • Developers felt burnt out because "done" was a moving target.

  • Critical technical debt was ignored in favor of shiny UI tweaks.

What I Did (Mechanisms)

  • Implemented a central decision log in Notion.

  • Instituted a "Tuesday Freeze" on all roadmap changes.

  • Mapped every feature to a single business KPI.

  • Simplified to 1-week sprints to increase feedback loops.

  • Moved all async updates to a "Daily Wins" thread.

  • Cleared JIRA of all tickets older than 30 days.

  • Added "Screenshot/Video" requirement to all PRs.

  • Implemented mandatory Release Readiness checklist.

  • Defined "Ticket Quality Standard" for eng handoff.

Proof Drawer

Real receipts from the project. Names and sensitive data have been redacted.

This log tracks every pivot, scope change, and priority shift. What it proves: We maintained focus by documenting why we said "no" to secondary features

​Clear priorities:

No more thrashing between 5 "top" tasks.

Ticket standard:

Devs have everything they need to start.

Release readiness:

Low-stress, automated shipping.

Weekly heartbeat: Shipped/Next/Blocked every Friday.

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