The Challenge
Moving from a monolithic legacy system to Salesforce involved complex integrations and stakeholder alignment.
Migrate marketing and data systems with minimal impact on ongoing operations.
Integrate third-party tools without disrupting customer engagement.
Ensure seamless transition through coordinated hypercare support.
I took charge of the Salesforce migration, leading Agile teams and managing stakeholder communication throughout.
Aligned with product vision and OKRs to meet business goals.
Facilitated third-party integrations and data migration for continuity.
Led go-live hypercare, supporting cross-departmental coordination.
My Approach
Outcomes & Impact
The transformation boosted Lovehoney’s online turnover and improved customer engagement globally.
Achieved double-digit growth across multiple regions.
Enhanced mobile-first digital experience, meeting customer expectations.
Provided a scalable, flexible solution for Lovehoney’s continued global expansion.
Tools
