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Digital E-commerce Transformation

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LoveHoney

Lovehoney, a global e-commerce retailer with international operations, embarked on a pivotal digital transformation journey. The project's core objective was to transition from a monolithic legacy in-house technology stack to a more streamlined and efficient Salesforce Commerce and Service Cloud platform. This strategic shift aimed to modernise Lovehoney's operational infrastructure, enhance customer engagement globally, and ensure a scalable solution for future growth.

  • Demonstrated leadership in the successful migration of an international retailer to Salesforce, aligned with product vision and OKRs.

  • Oversaw third-party integrations and migration of marketing and email platforms, ensuring cohesive product strategy and execution.

  • Led migration of business-critical data to Salesforce with minimal disruption to business operations.

  • Coached and mentored internal and external scrum teams on Agile methodologies for successful project delivery.

  • Managed go-live hypercare and worked with diverse high-level stakeholders across multiple domains and departments for a seamless transition to a new platform.

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Google Cloud

Lovehoney, a global e-commerce retailer with international operations, embarked on a pivotal digital transformation journey. The project's core objective was to transition from a monolithic legacy ...

Salesforce

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React JS

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Jira

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Confluence

Oversaw the data migration and integration of multiple third-party tools

Successfully completed transformation initiatives to double the turnover of the organisation and continue its global growth online by migrating to a new Salesforce Commerce and Service Cloud platform. 

Provided a cutting-edge "Mobile First" digital solution that was focused on the needs of the customer, resulting in double-digit growth across multiple regions.

Let's Work Together

Feel free to get in touch if you're interested in discussing work or side projects, sharing your thoughts and feedback, or simply connecting. I'm always eager to engage in new conversations and will make every effort to reply promptly. Looking forward to hearing from you!
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Abdi Bedel

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+44 757 866 2888

+44 757 866 2888

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